Originally from Notton, a very rural village in Yorkshire, Heidi has 18 years of business experience in a variety of industries – she's worked in the private sector for organisations such as ExxonMobil and the public sector with the Royal Mail.
She and her husband, Phil, live in Steeple Morden.
For the last six years, Heidi has been the managing director of her family’s manufacturing business (www.rsbikepaint.com), which was started by her parents in 1978. She has developed what was a solely UK orientated company into one which exports its products all over the world. Phil has taken on the day to day running of the business so Heidi can concentrate full time on South Cambs as its new MP.
This combination of a broad business knowledge, plus a degree in Astrophysics from University College London, means Heidi is well able to represent the diverse interests of the constituency and promote the growth of its SME (small and medium-sized enterprises) and high-tech industries. Equally, she's also good at understanding and defending the individuality and unique characters of the constituency’s villages and rural communities.
Heidi is determined the growth and success story that is Cambridgeshire is not its own undoing, especially as South Cambridgeshire has long been in the top ten of Halifax's annual 'Rural areas quality of life survey'.
"I will work hard to ensure that it keeps that accolade," says Heidi.
"Making science, manufacturing and UK business fashionable again is one of my big passions. I believe it should be the beating heart of our economy and I'm eager to connect employers with schools and colleges to ensure our young people have the skills and opportunities they need to achieve their potential in life."
Heidi is not a career politician – in fact she hadn’t even considered becoming an MP until she witnessed the scenes of the Tottenham riots in 2011.
"So worried was I our country was in danger of total breakdown, I felt I had to do something – so instead of shouting at the television every night, I decided to get involved.
“Because I've experienced some very different environments, I've worked and lived alongside real people. I haven't been stuck in an ivory tower – I can talk to people, I've been able to represent and lead them.
"So when I thought about it some more, I realised I had absolutely no choice in the matter. I felt so strongly that those of us who have a voice, those of us who can relate to different people, have a responsibility to step up and lend a hand.
"When people and communities come together for a common purpose, I believe anything is possible."
If you would like to talk to Heidi about helping to get things done that are important to you, she would be delighted to hear from you – 01954 212 707 (her constituency office phone); Tweet @heidiallen75; or e-mail email@example.com.